Content & Project Manager
POSITION SNAPSHOT
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OUR COMPANY
Bridgestone in Europe, CIS, Middle East, India and Africa (BSEMIA), headquartered in Zaventem (Belgium), is a subsidiary of Bridgestone Corporation, a global leader providing sustainable mobility and advanced solutions.
In addition to our premium tire products, we offer a growing portfolio of tire-centric and mobility solutions. Together with our partners and guided by "Serving Society with Superior Quality”, that has been our mission since Shojiro Ishibashi founded Bridgestone in 1931, we are working to accelerate sustainable mobility innovations and solutions. Through innovative technology, we are committed to easier, safer, smoother and seamless mobility for our society and customers improving how people move, live, work and play.
Bridgestone also benefits from a significant retail network throughout the region – in fact our retail presence in the EMIA region is the largest in the tire industry. Through 17 distinct retail partners, we have around 3,500 outlets across Europe, the Middle East and Africa as well as around 2,500 outlets through our partner network in India. This network offers a selection of services, concepts and mobility solutions.
At Bridgestone we pride ourselves on the strong relationships we maintain with everyday drivers and this extensive retail network is one of the core reasons why.
You can learn more about our Group at https://bridgestone-emia.com/
In line with the “Bridgestone Essence”, our work environment is based on integrity and teamwork, where everyone can learn from each other and contribute with their own ideas in achieving the coming goals.
We want to hear from people who can take the challenge, unleash their creative potential and contribute to the company success demonstrating ownership, courage and agility. We want you to develop your skills, expand your knowledge and be proud of your work.
POSITION DESCRIPTION
Job purpose
- Build corporate reputation of Bridgestone EMIA and its affiliates through a robust content strategy
- Oversee the development and execution of our company and product content and related communication projects
- Responsible for all aspects of content management and creation internally and externally to drive the image of the company and employee engagement through engaging, visual and focused storytelling
- Take on project management for smaller projects that are mainly content related
- Manage relationships with supporting agencies, freelancers and contractors
CONTENT STRATEGY AND PLANNING
- Develop a content strategy aligned with the company’s strategy and the selected audiences
- Explore and develop digital channels based on audience needs and presence
- Define KPIs to measure the effectiveness of the strategy, analyse results and adapt plans
- Monitor and analyse content performance using analytics to identify trends, optimise engagement and adapt plans
- Set up campaign-based editorial calendar
- Engage regional teams in the content to amplify results
- Manage the editorial process with all internal stakeholders, actively seeking feedback to optimise
- KPI: Optimal channels mix, aligned cross-channel editorial calendar, full internal alignment on strategy
CONTENT CREATION
- Create high-quality and engaging content throughout all internal and external channels
- Engage with subject matter expertise to develop, explore and create new content
- Take charge of the press release creation process including stakeholder alignment
- Deliver LinkedIn calendar
- Manage assets and review where necessary including corporate presentations, fact sheets and BSEMIA digital media library.
- Own the internal content creation process including intranet, digital signage and newsletters
- Create engaging copy and audio-visual content including visual assets, presentation materials, video and podcasts
- Explore new tools to optimise the content creation process
- KPI: Delivery of high quality and engaging content which is factually correct and in line with Bridgestone brand guidelines, style and strategy. Optimal audience engagement; reach, tone and impact
PROJECT MANAGEMENT
- Lead the successful execution of smaller projects including minor product launches and internal communication campaigns
- Develop timelines, briefings and budgets needed to bring the project to a successful and timely completion.
- Conduct thorough project review sessions to share results with stakeholders and capture learnings for future initiatives.
- Coordinate project meetings and manage stakeholders to drive successful delivery
- Collaborate with cross-functional and international teams ensuring clear understanding of the projects, deliverables and expectations in line with communications governance
- Ensure efficient utiliation of resources, including managing freelance or external contractors when necessary
- KPI: Qualitative delivery of projects on time and within budget
AGENCY MANAGEMENT
- Provide clear briefings to the agency to ensure successful project delivery
- Ensure efficient utilisation of resources, including managing freelance or external contractors when necessary
- Provide tight budget management ensure an optimal use of funds
- Ensure project are delivered on time and within budget
- Conduct regular evaluations
- KPI: Constructive relationships with agencies, delivery on time and within budget
Required capabilities & experience
- Education: Bachelor or Masters degree in “Communications”, marketing, journalism or equivalent experience
- Industry experience: Public Affairs and Communications / Automotive are a bonus but not a must
- Professional experience: Proven experience as a copywriter, content manager or similar role
- Language capabilities: English native speaker or excellent level required (writing skills), other major European language is an extra asset
- Service mindset to internal and external stakeholders
- Excellent writing and editing skills
- Working knowledge of graphic design and video editing tools
- Creativity and ability to develop engaging and innovative content
- Inquisitive mind-set
- Meticulous eye for detail
- Excellent project management skills
- Knowledge of analytics and content measurement tools
Bridgestone EMIA behaviours
- Agility: to work in a matrix and complex environment where change happens at a rapid pace
- Courage: to share ideas, think out of the box
- Ownership: to see the bigger picture and take ownership by thinking and acting beyond the role
MORE INFORMATION
All applications will be reviewed. Our Recruitment team will contact the suitable applicants for the next step of the recruitment process.
We are looking forward to hearing from you!
DISCLAIMER
Diversity and inclusion are a central part of Bridgestone EMIA’s values at the highest level. This is key for our people to show a passion for excellence for improving society connected to the world in which we live. Our commitment to diversity, is linked to our founders mission of ‘Serving Society with Superior Quality’, which is essential in shaping and creating the organization, serving all people, respectfully, connected to our business. We recognize that everyone is different and that attracting, developing and retaining our employees will create a sustainable working environment which is essential to our success. This means that all job applicants and members of staff will receive equal treatment and that we will not discriminate in particular on grounds of gender, marital status, race, ethnic origin, color, nationality, national origin, disability, sexual orientation, religion or age.
