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To guarantee an optimal customer journey and ensure that users find what they're looking for quickly and easily.More concretely, based on data and analysis:
- Optimize navigation: categories, tree structure, offer, filters, cross-selling, how to choose”, content, etc.
- Improve SEO: Keywords research, H1, titles, meta descriptions, optimized content, internal linking, etc.
- Optimize internal search engine: relevance of search results.
- Implementation of commercial actions: depending on the period, seasonality and communication plan, promotion of certain products and services via emailing, bannering, etc.
- Performance and KPI analysis: traffic, conversion rate, average basket, sales figures, etc.
- Minimum 4-month internship
- University or high school student in one of the following fields: digital marketing, e-commerce or equivalent.
- You're a keen sportsman/woman and play one or more sports at any level.
- You're interested in digital marketing and e-commerce, and motivated by the idea of taking concrete action.
- You have an analytical mind
- You have strong communication and connexion skills
- You have basic knowledges of Content Management Systems, Analytics tools, Google Ads
- You're motivated, dynamic and proactively bring new ideas to the table.
- You speak NL and have good knowledges of FR/EN
- Digital experience in a major international retail player
- A pleasant, empowering working environment where you'll be able to progress autonomously while benefiting from help and support.
- A rich and varied work environment within a young and dynamic team.
- An internship in Brussels (Evere), with the possibility of partial homeworking.
- Possibility of using the sports facilities at the Evere head office (fitness room, ping pong tables, mini soccer pitch, etc.).
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